The current premise is that the more data an organization can access and analyze, the greater the insights that can be acted upon – so focus on data, data and more data. This approach loses sight of “NO” Data, though, which if detected can often represent even more value. But there’s a paradox: “NO” Data can become more visible in a world of Big Data, while blindly focusing on Big Data can diminish the visibility and potential value of “NO” Data.

The push for digital medical records and the ability to exchange that information across the healthcare delivery system is foundational to the industry and long overdue. Combine this with the accelerated amount of medical discovery such as the human genome, increasing number of therapeutics, smarter web-enabled medical devices, and sensors, and the result is a tsunami of data that organizations are struggling to manage, rationalize, expense, monetize and use to deliver meaningful results.

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