Gartner's Business Intelligence (BI) Summit took place in Chicago this past March and, judging by the attendance and many of the standing-room only presentations, it looks like BI is still a very hot topic. In fact, Gartner called business intelligence "white hot." Though the topics varied, there was a pretty specific theme from the Gartner presenters: business process-based BI.
I have written about the marriage of operational customer relationship management (CRM) and analytical CRM (see "Worlds Collide" in the November 2005 issue of DM Review), and Gartner is seeing the same trend across all corporate functions. The analysts often pick a speculative, super-strategic trend, but in this case, I think Gartner's comments are very practical. Based on the mega-theme, some subtopics surfaced:
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access