Girish Punj is a professor of marketing and director of executive education at the University of Connecticut School of Business in Storrs. For the last several years he’s been teaching graduate courses to students, mostly full-time managers at mid-Atlantic corporations. For almost 10 years he’s also been using the analytic tools derived from IBM’s acquisition of SPSS, now applied to his classes in a course on business analytics at UConn’s Stamford campus.

Dr. Punj, is your analytics focus part of an IT or business curriculum? It's part of our marketing curriculum. I've found there are IT curricula that focus on analytics but what I think is the greater need is for chief marketing officers or people doing marketing strategy to get deeper into analytics. Until now, the domain of business analytics has mainly been in IT under the CIO. I see this transformation occurring gradually, but I would like my students to be ready.

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