While mobile, social and consumer-derived technologies in general seem to be garnering an inordinate amount of mind share in the technology press lately, the reality is that they are still peripheral to the business of insurance.

As much as I wish 55-inch OLED televisions, Ultrabooks or all the other cool stuff on display last week at the Consumer Electronic Show in Las Vegas was germane to insurance and our editorial mission, it just isn't. (If, by some odd chance it is, please, please drop my editors a note. January is a freezing mess here in Chicago). However, if there is one technology germane to insurance that has the “wow factor,” it is predictive analytics.

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