Remember that commercial where two guys are walking toward each other, one eating chocolate and the other eating peanut butter, and then crash into each other, forcing their favorite foods to “merge”? In the ad, they’re confused at first until one of them actually tastes the combination and voila – they discover a match made in heaven.

Sometimes in technology we overthink things and fail to see natural connections that might enable IT and business to taste great together – or at least find mutual benefit. (We’re not going to insinuate which is chocolate and which is peanut butter.)

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