For years, I have wanted to write on the ramifications of the Seven Habits for information professionals, and now seems the right time. As we enter the new year, we face more challenges than ever. It is ever more important for us to be able to contribute productively and add increased value to our organizations and society. I write not as one who "has arrived." I am still growing in my own development.

These habits are vital for any person to attain fulfillment in life, regardless of whether that person is a CEO of a Fortune 500 company, a custodian of a public school or an information professional. They are especially important for those of us whose "end" products are not really ends or products in themselves. Data models, database designs, application systems, IQ assessments or process improvements are but means to a greater end ­– business effectiveness.

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