Free-form text data has long been a bane of our existence in data warehousing and business intelligence (BI). If only those operational systems that provide data to the warehouse required the data to be codified at the point of entry, our lives receiving and further processing that data would be much easier. At the least, if pop-ups with suggested contextual data would intervene at the point of entry and promote quality, consistent data, we wouldn't get such a mixed quality bag of data for the warehouse.
There are several reasons why this utopia will not happen any time soon and why we are going to see an increasing amount of free-form text flowing through the environment, including:
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