In an effort to derive maximum value from their enterprise resource planning (ERP) investments, Texas Instruments, the world leader in digital signal processing and analog technologies, deployed business intelligence software to improve reporting capabilities and gain insight into back-office operations. IT pros at the firm spent the latter part of the 1990s revamping the order-to-bill process for the semiconductor division by deploying SAP R/3 software. Once the basic functionality was in place, they turned their attention to end-user reporting.

Texas Instruments has manufacturing and sales operations in more than 25 countries and employs 38,500 people worldwide. Until 1999, Texas Instruments depended on a mainframe-based order processing system that was created and maintained by in-house developers. Salespeople could access this system directly to review orders and revenue. However, with the implementation of SAP, the worldwide sales and marketing team was faced with a new challenge ­ to provide business reporting for the organization in a Web environment.

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