(Bloomberg) -- Tesco Plc’s Dunnhumby specializes in predicting buying habits. Unfortunately for Britain’s largest retailer, it couldn’t foresee that nobody would stump up the cash it wanted for the data-analyticsunit.

Since Tesco put the company on the block nine months ago, Dunnhumby has become a less attractive asset. The April dissolution of a joint venture with American supermarket chain Kroger Co. meant Dunnhumby’s U.S. arm could pitch other grocers for new business, but at the same time it cut off a steady income stream from a high profile client.

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