June 16, 2008 - Tribune Interactive (TI), a division of Tribune Company, selected Teragram, a SAS company, to supply taxonomy management, automatic metadata generation and entity and events extraction technology.
TI feeds content from Tribune Companys various newspaper and TV properties to Web sites in 20 major U.S. markets - including the L.A. Times, Chicago Tribune, Baltimore Sun and Newsday.
TI is using Teragrams full linguistics suite to automate the organization of electronic documents within its network of news Web sites. For example, documents on each of the topic galleries are aggregated by running the content through both Teragrams TK240 Taxonomy Manager and Semantic Term Manager. These tools help classify content and tag it, as well as define key taxonomies for large amounts of data.
Teragrams technology is also helping TIs sites search engine optimization, which is a key component for the companys advertisement-driven model.For example, an article with the headline Arnie Drives the Car of the Future does not have the keywords or metatags necessary to appear in major search engines.When that headline is run through Teragrams tools and Arnie is defined as Governor Arnold Schwarzenegger and Car of the Future is tagged as a hybrid car, the headline will then have the rich content needed for search engines.
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