May 2, 2012 – Teradata announced an agreement to buy cloud marketing integration provider eCircle, as a move to expand its European presence and step up integrated marketing capabilities of a previous acquisition, Aprimo.
eCircle specializes in on-demand, customized digital messaging solutions for marketing teams digging through large and unstructured data sets. Messaging and integration capabilities from eCircle will be combined with Aprimo’s Integrated Marketing Management strategy and backed by Teradata’s analytics and data warehousing functionality. In addition, Teradata said in a release on the deal announced Wednesday that acquiring Munich, Germany-based eCircle “more than triples” Aprimo’s European marketing applications team.
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