Teradata, a division of NCR Corp., is launching Communications Logical Data Model (LDM) Version 5.0. The design of the latest version of the Communications LDM was based on experience gained in developing data warehouses for top telecommunications companies around the world, according to Jack Knapp, vice president, marketing for Teradata's communications and energy business.
The Communications LDM is the strategic customer relationship management (CRM) enabler and data model foundation for a Teradata data warehouse. It ties together all of the information about a communications company's customers, relating customer events, status, accounts, contracts, product/service offers, sales channels, revenue, usage, network and campaign information to address any business question on customer acquisition, retention and growth. It recognizes critical points of integration between customers, product usage and events, making it possible for applications to answer difficult business questions.
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