In a move designed to meet clients’ business needs in the context of a cautious "try-then-buy" information technology (IT) spending environment, Teradata, a division of NCR Corporation, has announced a new program that offers analytical customer relationship management (CRM) software on a six- month trial license basis.

Through this program, Teradata will implement its marketing analytics and campaign management software, typically in less than 60 days, enabling clients to evaluate the results – specifically the return on investment (ROI) potential – while minimizing the risk of engaging a full CRM strategy.

Teradata’s new approach addresses three key challenges – price, speed of implementation and ROI – with four major components:

  • Time-to-Value pricing – With a typical initial price point under $400,000, which includes the software license and professional services, the new Teradata CRM "tryout" pricing enables companies to evaluate ROI potential for a six-month trial period before full purchase. At the end of six months, companies can either purchase the full software license and services or discontinue the project.
  • Industry- Specific Scenarios – Twenty-three predefined "business improvement opportunities" facilitate the implementation process by leveraging Teradata’s extensive industry experience to address specific customer pain points, such as customer retention, customer acquisition, customer growth and operational efficiencies, in six industries – retail, manufacturing, travel and transportation, communications, finance and insurance.
  • Improved Implementation Process – Includes automated mapping tools and prebuilt industry-specific technology components that have proven their value in previous installations of Teradata CRM, significantly reducing the implementation time.
  • Solution Templates – Provide "step-by- step process templates" on screen for quick start up as well as the ability to reuse the templates that marketers have previously created to save time and boost productivity.

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