Teradata, a division of  NCR Corporation, and a world leader in enterprise data warehousing, announced the introduction of Teradata Master Data Management (MDM). With this new addition to its solution portfolio, Teradata enhances its existing capability to manage an organization's master data.

Master data defines and classifies the key product, supplier and customer data that is shared across a business. Teradata MDM ensures that the master data is consistent, complete and accurate.

"Reliable master data is critical because it feeds both transactional systems that run business operations as well as reporting and analytics systems that provide information about the business," said Henry Morris, a senior analyst at IDC. "MDM allows a company to synchronize master data across multiple instances of an enterprise application, coordinate master data during application migrations, and support compliance and performance management reporting across analytic systems. Teradata's approach to managing master data introduces a significant new capability to their EDW. Teradata has made the right move at the right time."

In addition to Teradata's existing data warehouse solution, industry logical data models and consulting business, Teradata has formed an MDM center of expertise with dedicated employees in sales, marketing, consulting and development.

Teradata will also develop a suite of MDM applications that leverage the Teradata Warehouse. Teradata MDM and Teradata Product Information Management are available immediately and other MDM applications, including Customer Data Integration, will be available at a later date.

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