Teradata, a division of NCR Corporation, announced a pioneering visual tool, the Teradata Enterprise Data Warehouse (EDW) Roadmap. The roadmap helps companies maximize their return on investment in data warehousing by graphically depicting what additional applications, business questions and key performance indicators (KPIs) can benefit from leveraging a company’s data in many ways beyond the original purpose.

“We can help a company better capitalize on their existing data by identifying how it can be utilized in new or different ways to provide additional value at little or no additional cost,” said Bob Fair, chief marketing officer of Teradata. “With a data-mart approach, companies transform data for one application in a departmental data mart and then transform the data repeatedly for other applications and uses. This is costly, time- consuming and totally unnecessary.”

Teradata is promoting the EDW Roadmap as a “transform once, use many times” capability, showing how existing data can be re-used by other departments, speeding time-to-market while reducing costs. For example, data loaded to support a customer retention application in the marketing department may have 100 data attributes or elements of which 60 percent can also be used by the revenue assurance department to support a revenue assurance application. The EDW Roadmap tool graphically depicts which KPIs and business questions posed by revenue assurance can be addressed by the marketing department’s data. This enables the revenue assurance department to develop an application without having to start from scratch.

“A capability that helps companies build a single view of the enterprise and eliminate unnecessary costs associated with repeated harvesting and cleansing of data is extremely valuable,” said Sanjay Mewada, director of telecom software strategies for The Yankee Group. “There is a real need for tools that would help companies access all centralized, relevant data across the enterprise, regardless of the functional areas, and align their tactical information needs to the larger business priorities and goals. It would eliminate the stovepipe approach to accessing data and, most importantly, get the IT people and the business users focused on connecting their individual pieces to the broader company strategy,” said Mewada.

The EDW Roadmap is available for all of Teradata’s primary industries including finance, communications, retail, manufacturing and travel and transportation.

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