Teradata, a division of NCR Corporation, announced a pioneering visual tool, the Teradata Enterprise Data Warehouse (EDW) Roadmap. The roadmap helps companies maximize their return on investment in data warehousing by graphically depicting what additional applications, business questions and key performance indicators (KPIs) can benefit from leveraging a company’s data in many ways beyond the original purpose.

“We can help a company better capitalize on their existing data by identifying how it can be utilized in new or different ways to provide additional value at little or no additional cost,” said Bob Fair, chief marketing officer of Teradata. “With a data-mart approach, companies transform data for one application in a departmental data mart and then transform the data repeatedly for other applications and uses. This is costly, time- consuming and totally unnecessary.”

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