February 21, 2012 – Activity around Hadoop continues to ramp up as Teradata announced a partnership Tuesday with Yahoo!-backed startup Hortonworks to help enterprises build solutions and strategy for the big data framework.

Teradata said in a news release that its data warehousing and analytics solutions would be coupled with Hortonworks Data Platform and integrated services and support as part of the cooperative effort. In particular, the partnership would center on the speed of loading and refining multistructured data for analysis by analysts and end users. In a news release, Teradata cited the possibility of loading Web logs of raw consumer data generated daily from an enterprise’s website into Teradata's Aster Data offerings or Apache Hadoop for storage and analytic breakdowns.

Tuesday’s partnership was the second big connection announced this year over the big data framework. Last month, Hadoop provider Cloudera was interwoven with Oracle in its Apache Hadoop and open source distribution of R use with the new Oracle Big Data Appliance.

Shawn Rogers, VP at Enterprise Management Associates, says that from Teradata’s perspective the move is in line with changing workloads and data types offered by vendors and expected at the enterprise level.

“Forever, it was just about the data warehouse, that was the focal point, but that universe is shifting and includes more analytic databases, more Hadoop, more cloud deployments,” Rogers says.

Rogers says that the open source elements of Hortonworks were likely uniquely attractive to Teradata, and added that the partnership gives more definition of the vendor’s data management activities from the acquisition last year of Aster Data. He also expects more Hadoop and No- or limited SQL alignment in the coming year.

The installation and use of Hadoop by third-party software providers was one of the stated missions that Hortonworks CEO Eric Baldeschwieler noted after the company’s official launch in July.

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