Teradata, a division of NCR Corporation, announced new capabilities for Teradata CRM, its data warehouse-driven software portfolio for customer relationship management. The new capabilities are designed for power marketers - elite marketing specialists looking for the most powerful desktop software tools, access to granular customer data, more precise control of customer communications and dramatically higher return on customer interaction.
New enhancements to Teradata CRM were the result of close ongoing collaboration with customer users of the product portfolio through the Teradata Analytical Applications Product Advisory Council. The council consists of "license holders and end users who come together to provide insight into new business strategies, processes and functionality with an eye toward addressing business value." Teradata applications are typically developed in conjunction with customers and reflect features customers say they would like to see in the software.
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