Workers in the media and telecommunications industries are embracing social media in a much bigger way than employees in other industries, according to recent research from Microsoft.

Only 38 percent of respondents in those sectors say social tools are a distraction at work, and just 33 percent say using social tools at work is frowned upon. Both of those percentages are the lowest of all industry respondents, Microsoft says. In addition, 44 percent of respondents in those industries say they use social media to promote a work-related initiative, by far the highest of all industries.

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