August 24, 2009 One of the largest providers of voice, Internet and data services in the German market, Versatel AG, is using SPSS Predictive Analytics Software to manage its marketing campaigns to existing customers.
As technology advances, service and pricing plans evolve and telecom customers have more options, telecommunications companies face increasing competition for customers. Successful organizations are using analytics to better understand and respond to customers attitudes, opinions and behaviors so they can develop more effective customer retention strategies, create initiatives, better control marketing costs, and detect and prevent instances of fraud.
Jonathan Überall, head of Versatels Customer Value Management department, said in the announcement, By using the latest data mining techniques from SPSS, were now better able to prevent customer churn and increase the conversion rate of our cross- and up-selling campaigns.
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