When it comes to launching a successful customer relationship management initiative, companies just starting the process are advised to bring the business side of the enterprise into the effort as early as possible and develop the project with a scalable architecture. In a recently released report from The Data Warehousing Institute, the report also advises CRM team leaders to consider outsourcing the start-up stage of the project.
"Many companies that begin CRM initiatives often do not have all of the IT skills, experience and technologies needed to succeed," the report says. "Consultants, vendors and packaged software products are available to jump-start the effort."
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access