Genetic Algorithms Break Out of the Lab

Predictive analytics has proliferated into applications to produce incremental revenue by means of customer recommendations, customer value and churn management, campaign optimization and fraud detection. When insights generated in predictive analytics are combined with collection, personalization and content management, new horizons emerge in brand equity, multichannel revenue enhancement and customer loyalty. The latest advance in predictive analytics comes in the form of genetic algorithms deployed to address issues in business analytics.

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