REVIEWER: Bente Madsen, IT manager for Egmont Entertainment A/S.
BACKGROUND: Egmont is an international entertainment media house that creates quality entertainment. We have more than 4,200 employees in more than 100 companies in 24 countries. Egmont's focus is children worldwide and the entire family in Scandinavia. Egmont is today the leading provider of entertainment in Scandinavia and the largest in printed entertainment for kids and teens in the remainder of Europe. Outside Europe, our most recent international ventures have taken us into markets in Asia. Our challenge is to create and provide quality entertainment content through a wide range of media and formats to our consumers in all our markets. In 1999, Egmont generated DKK 8.2 billion (EUR 1.1 billion) in revenues.
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