One of the actions data warehousing and business intelligence professionals can take to make their projects more high profile at a time when companies are closely scrutinizing technology spending is reminding business managers of the vital role data management plays in financial reporting. Maureen Clarry, a partner with CONNECT: The Knowledge Network, Littleton, Colo., tells this story:

"A laid-off IT manager explains that their data warehouse project wasn't prioritized and didn't top their information technology project list because they had other Web initiatives that they felt would bring greater business benefits."

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