Claudia wishes to thank David Gleason, Lisa Loftis and Joyce Norris-Montanari for their input to this article.

This month, DM Review is featuring business intelligence (BI) trends and applications in various vertical industries. This article covers how pharmaceutical companies have used BI for approximately the last decade. It is my pleasure to discuss the top trends in this important and sophisticated industry, which includes the early adopters of BI who have expanded its frontiers with their innovation and technological breakthroughs.

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