(Bloomberg) -- T-Mobile US Inc. is introducing free data for its customers to stream video from 24 media sources including Netflix Inc., HBO and Hulu to help fuel user growth.

T-Mobile Chief Executive Officer John Legere, poking at larger rivals Verizon Communications Inc. and AT&T Inc., unveiled the Binge On feature that lets subscribers watch videos from selected providers including Verizon’s go90 service without having to pay extra in data charges.

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