Scottish Widows is a subsidiary of Lloyds TSB group, and we were Scotland's first mutual life office in 1815. Today, we are the United Kingdom's second- largest provider of pensions, life insurance and investment products. We strive to provide an extensive product range, consistent long-term performance and exceed the expectations of our customers. Scottish Widows offers insurance products including life, critical illness and mortgage insurance, as well as financial services such as savings accounts, pensions, credit cards and trusts.

A few years ago, we faced a huge challenge in managing relationships with customers across different product channels. We realized that a central, customer-referenced data warehouse with a single customer view was essential. The challenge is to bring all sales and marketing views together. It's not rocket science, but the size of our business makes it a scalability problem.

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