May 27, 2008 - Bell Direct, Australia’s newest stockbroker, chose Sybase 365, a subsidiary of Sybase, Inc, to power its new mobile share trading platform.


The service enables stockbrokers to trade shares by sending a short message service (SMS) text message. With its operator-grade global network, Sybase 365 acts as the gateway between Bell Direct’s trading platform and investors’ mobile phones.


“Sybase 365 was our first choice as we wanted the most reliable partner to make our mobile trading program a success right from the beginning,” said Lee Muco, COO at Bell Direct. “We expect to see a healthy adoption rate for our mobile service, due to the popularity of text messaging in Australia.”


Bell Direct’s mobile broking service integrates with the company’s online trading platform. Investors submit their order by SMS and receive a confirmation on return. To identify themselves, they enter a PIN number before trading their shares. The text-based order becomes a registered trading process in the corporate order management system. The service is free, with customers paying only for a standard SMS, currently 55 Australian cents. 

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