Swiss Re is using predictive analytics and a team of data and behavioral scientists to close a growing protection gap in the U.S. life insurance market.
The reinsurer estimates the average household is underinsured by $378,000, creating a $20 trillion need for coverage among 70 million families. Its life insurance sales unit, led by SVP and head of new solutions group JJ Carroll, is working to increase product relevance for prospective customers and reduce friction associated with the underwriting process.
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