ITtoolbox, the online community enabling professional IT knowledge sharing, releases the results of the 2006 IT Purchasing Cycle Survey. This second annual survey measured trends in IT budgets, the influence of IT advertising, and the information sources that IT and business professionals trust most when researching IT purchasing decisions.
This survey includes responses from more than 2,300 IT and business professionals recruited directly from the global ITtoolbox network. When researching purchasing decisions, 77.6 percent of survey respondents indicated that they turn to experienced peers as a source of information. Online information sources followed closely as the second most relied upon information resource at 77.4 percent. When asked which source of information they trusted most when researching IT purchasing decisions, the participants overwhelming identified experienced peers as their choice.
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