Noetix Corp. unveiled results from a market survey conducted to better understand the overall role of return on investment (ROI) analysis within IT, and more specifically the key metrics for measuring ROI for business intelligence. The survey revealed that although 95 percent of companies do conduct ROI studies for at least some of their IT projects, the majority do not perform an ROI analysis for BI implementations. The Web-based market survey was conducted on behalf of Noetix by Unisphere Research.
"Companies do not conduct ROI analysis for BI perhaps in part because a majority believe that the intangible benefits of BI are more important than the tangible benefits, which are easier to measure," said Dr. Elliot King, research director at Unisphere Research. "Our research indicates that the inability to measure ROI continues to be a significant hurdle for all companies."
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