Improving customer intelligence management practices empowers organizations to profitably define, identify and respond to high value customers and has become the top motivator for 74 percent of best in class in creating a corporate culture of customer-centricity according to Aberdeen's new benchmark report, "Customer Intelligence: Converting Data to Profits."
According to the report, companies that exemplify "best in class" practices attained greater than 20 percent annual improvement in gross revenues, customer acquisition and retention rates. Moreover, leaders have proactively begun to address their need to improve the management, analysis and application of customer intelligence in several critical areas:
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