The Competitive Intelligence Foundation has released its "State of the Art: Competitive Intelligence" study.

The study is the first of its kind and presents a comprehensive view of the current state of the competitive intelligence (CI) profession. The survey is the first in a series of studies designed to provide a better understanding of how CI practitioners are working in the field, the types of industries and organizations they serve, and overall best practices.

"The survey essentially provides a snapshot of who we are and what we do now," explains Martha Matteo, Ph.D., chair of the CI Foundation Board of Trustees. "The goal of the foundation is to aggregate, develop and promote the body of knowledge for the CI community. This survey is important as a benchmark. It also represents our commitment to the field."

Through a partnership with Cipher Systems, the CI Foundation conducted the survey of 520 professionals from more than a dozen industries and around the world. Peter McKenney, Cipher's CEO and managing director, says his company's participation in the study was an opportunity to support the profession through an unbiased project and partner.

"The survey results quantify anecdotal evidence that CI is a core skill set rather than a defined or recognized career path in most corporations," explains McKenney. "The analysis provided in this report can help CI professionals promote their contributions and value to their organizations."

Matteo says the survey will be repeated in the future and compared to these baseline results.

"We'll be able to identify emerging trends and best practices in our field, and determine the need for additional research and activities for the foundation," says Matteo. "Already, the results from this initial survey imply that CI is on a positive trend and at a key juncture in proving its value to organizations."

To download the executive summary or purchase the full report, visit

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