A survey of participants in an online webinar panel forum hosted by Kalido, a provider of enterprise data warehousing and master data management software, cited an increased demand on data warehousing projects within their organizations - an increase also documented in recent market growth predictions by industry analysts. The online discussion addressed recent technology innovation and key business drivers that are spurring a renewed interest in data warehousing for Global 2000 organizations.

According to market research firm IDC, the total data warehouse market is expected to grow to $13.5 billion in 2009 at a nine percent compound annual growth rate. Supporting IDC's findings, when asked about the prevalence of data warehousing projects within their current corporate environments, 75 percent of the Kalido webinar survey respondents confirmed that it was increasing - validating a renewed interest in innovative new approaches to enterprise data warehousing.

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