A study conducted by market research firm Dynamic Markets has revealed that business intelligence (BI) systems are failing to improve operational performance or impact-decision making within U.S. and UK businesses. The research, based on interviews with 218 operational executives and front-line management and conducted between November 2006 and August 2007, provides a snapshot of current use and satisfaction with BI systems and their impact on operational performance.
Although many organizations have adopted BI tools in quantity, buying thousands of user licenses, results of this research show that the majority fall short in meeting the expectations of their promise. For example, in many cases, IT executives find themselves forced into a position where they have to make decisions before all the information they need is available (76 percent), believe that BI reports end up being simply reference documents to justify decisions that have already been made (63 percent) and do not receive reports that provide predictions about potential problems or provide potential opportunities (more than 70 percent).
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