As cyber risks become increasingly prominent concerns in the C-suite and boardroom, business leaders are increasingly rethinking cyber security practices, focusing on innovative technologies that can reduce enterprise risks and improve performance, according to a new report by PwC US in conjunction with CIO and CSO.

A huge majority of organizations (91%) have adopted a security framework or an amalgam of frameworks, the study says.

"We are seeing more of what we once saw as a risk being turned into possible solutions," David Burg, PwC’s global and US advisory cyber security leader, said in a statement. "For example, many organizations are embracing advanced authentication as a cloud service in place of solely password based authentication."

The adapting of traditional cyber security measures to an increasingly cloud-based environment is an example of this effort, the report notes, with organizations making considerable investments to develop new network infrastructure capabilities that enable improved intelligence gathering, threat modeling, defense against attacks and incident response. According to the report, 69% of respondents said they use cloud-based security services to help protect sensitive data and ensure privacy and the protection of consumer information.

Big data and the Internet of Things (IoT) are each ascendant technologies that present multiple security challenges and opportunities. In the case of big data, 59% of respondents are leveraging data-powered analytics to enhance security by shifting security away from perimeter-based defenses and enable organizations to put real-time information to use in ways that create value.

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