Marketers are at risk of soon losing over $1 billion annually through Internet "click fraud," according to SPSS, a worldwide leader in predictive analytics software. In December 2004, the Search Engine Marketing Professional Organization (SEMPO) found that one in five pay-per-click online advertisements are counterfeit. It is estimated that last year, click fraud cost businesses $800 million. If no action is taken, these costs are set to rise to $1.1 billion.
"Click fraud" is a term used to describe how Web surfers excessively click on an item found on a Website, inevitably creating problems for the advertiser. Repeated clicking on the advertisement can put the item offline or leave the advertiser with a large bill.
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