A wave by any other name can still lift your boat - or capsize it. The key is balance: lean too far in any direction, and say hello to the undertow. In the growing field of information management, a sea change feels imminent. Is it a red sky at night or red sky at morning?

James Markarian, CTO for Informatica, recently offered this caution: “You have to maybe reexamine the reasons why you have a data warehouse in the first place.”

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