(Return to beginning of story)

Intuit has been at small business and home office software as long as anyone. As any number of competitors washed away, Intuit has kept QuickBooks useful and relevant while keeping up with new Web services and features like credit card payments through iPhone. The, "Wouldn't it be nice to have a back office for your own small business," campaign does a nice job generally of playing to the growth of online services.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access