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Intuit has been at small business and home office software as long as anyone. As any number of competitors washed away, Intuit has kept QuickBooks useful and relevant while keeping up with new Web services and features like credit card payments through iPhone. The, "Wouldn't it be nice to have a back office for your own small business," campaign does a nice job generally of playing to the growth of online services.

The TV spot caught our attention when a small business baker asks her virtual back office manager if she ought to be making more of a certain kind of cupcake. "Let's see what the data says," is the reply:

 

Intuit Cupcake

 

 

The humor arrives when everyone in the virtual back office is seen licking icing off cupcakes, leading to the advice, "Looks promising." We're not going to call that analytically driven data decision support -- and we would like to see that report. In one way it seems to trivialize the value of the solution but for branding purposes it probably serves the need at hand.

 

That's our short list of Super and Not: TV Commercials About Data -- for now. We know it's incomplete, for example, AT&T ran a pretty high-minded data supply chain commercial shortly before kickoff but we couldn't find it online. Send us your favorites (and fails) and tell us whether to keep the idea going.

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