The Super Bowl always brings attention to a slew of new commercials produced to air during the game's annual high demand, high cost time slot. 

Some ads become cornerstones of new campaigns; others are high concept messages (or failures) and are never seen again. With that in mind we thought we'd take a look at some data management messaging in television ads coming from, for this article, SAP, IBM, Microsoft, Xerox and Intuit. Most of these spots aired during Sunday's events, but if you're a TV viewer you'll have seen them already.

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