In today's economic climate, organizations are being pushed to deliver results despite budget constraints and economic conditions. The benchmark research report, "Operational Business Intelligence" by Aberdeen Group found that 82 percent of respondents are cutting budgets to some degree as a result of the recession.
In light of the economic downturn, organizations are attempting to increase customer loyalty, and in so doing, reduce customer churn and defections at a time when the customer relationship may be the only source of revenue that can be counted on.
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