In today's economic climate, organizations are being pushed to deliver results despite budget constraints and economic conditions. The benchmark research report, "Operational Business Intelligence" by Aberdeen Group found that 82 percent of respondents are cutting budgets to some degree as a result of the recession.

In light of the economic downturn, organizations are attempting to increase customer loyalty, and in so doing, reduce customer churn and defections at a time when the customer relationship may be the only source of revenue that can be counted on.

Aberdeen's research further found:

  • Best-in-class performers are 84 percent more likely to utilize operational forecast tools as part of their sales and customer-facing management process, and
  • Best-in-class companies are 79 percent more likely to enable access to and analysis of operational data within an hour or less of business activity taking place

"This is an age of urgency," says David Hatch, VP and group director, Aberdeen. "While traditional business intelligence solutions continue to address the strategic information needs of decision makers with analysis of historical data and period-based trending, organizations are realizing the potential of applying BI technology and approaches to more immediate information needs."
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