In sports played with a racket or paddle (like tennis or Ping-Pong), the phrase “it’s all in the wrist” sums up what many believe provides the primary winning edge for the superior player.

With the emergence of applying business analytics as arguably the most reliable long-term sustainable competitive advantage, what is the “wrist” for business analytics? That is, what factor enables one organization in the same industry or government sector as another to get more value from applying analytics?

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