Research sponsored by business intelligence leader SAS has found ways that top U.S. companies analyze customer transactions to produce higher revenue and profitability. The study, conducted by the American Productivity and Quality Center (APQC) and CAM-I, will be issued in April.
Titled "Calculating and Reporting Customer Profitability," the study examined best practices from leading U.S. companies and revealed the ways successful organizations use customer profitability insights to drive profitable revenue growth.
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