Burlingame, Calif., Oct. 18, 2000 Active Research, Inc., a provider of Web- based market intelligence services, announced the results of a survey that measured e-commerce consumer attitudes about government-imposed taxation on the Internet. Of 539 individuals surveyed, 66 percent claimed their online shopping behavior would decrease if the government taxed Internet sales.
"The findings of this survey are a clear indication of current attitudes of e-commerce consumers as Internet taxation continues to be debated in the halls of government," said Daniel Greenberg, VP of Marketing, Active Research. "Active Research is able to bring aggregated customer preferences information back to companies in real-time, and therefore help them build better products, services or value propositions for customers."
Active Research's independent consumer survey on Internet taxation was completed October 11, 2000. Findings have a margin of error of plus or minus 4.3 percent. All information was collected with the shoppers' permission. For more information about the survey, please visit www.ActiveResearch.com.
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