During a recent research study by CFO Research Services and SAS, senior finance executives from 10 leading U.S. companies make it crystal clear that they need better data about their organizations' operating activities and more forward-looking information about their customers, workers, and suppliers so they can comply with new regulatory demands that extend into nearly all aspects of business.

These executives say they are going beyond data collection. By integrating these measurements with new analytical applications in performance management systems that feature innovative display and "drill-down" capabilities, finance executives have a new appreciation for the way managerial decisions contribute to higher performance.

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