StrikeIron Inc., a provider of data as a service, facilitating the consumption and distribution of live data and business functionality over the Web, announced the results of a survey conducted during the Web 2.0 Expo recently held in San Francisco. StrikeIron designed the survey in order to identify the leading challenges faced when integrating live data into new applications and enterprise mashups.

Web 2.0 drew over 10,000 technical, design, marketing and business professionals who are building the next generation Web. One of the topics at the 2007 Expo was composite applications, sometimes known as mashups. Mashups are a new genre of interactive Web applications that use content retrieved from external data sources to create entirely new and innovative services. They are a key feature of the second generation of Web applications informally known as Web 2.0.

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