In last month's column, I discussed how to integrate enterprise content management (ECM) into your company's existing BI infrastructure. The topic was well-received, but I have had many requests to delve more deeply into the topic of the ECM lifecycle. I think it is also important to talk about ECM because it's becoming increasingly difficult to use and interpret structured content - such as data-based content - without having access to supporting unstructured content to fill in the gaps in the corporate knowledge base. So, in this month's column, I'd like to discuss some useful strategies for managing enterprise content (EC).

To review, the phases of the EC lifecycle (as illustrated in Figure 1) are:

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