Depending on whom you ask, data storytelling is either another gimmick or it’s real and potent. I wanted to see what someone thought who had proven his ability to see over the data industry’s usual boundaries. I turned to forward-thinking industry expert Scott Davis — who in validating storytelling, broke open an industry icon.

“I’m going to give you a cliché that’s repeated so often it’s taken as truth, and I’m going to tell you it’s straight up false,” he said. “Information is not derivative of data.” That is, data derives from information and the stories that transmit it.

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