For nearly every major industry, quality, real-time decision making has become a needed-to-play feature of successful companies. Data and related applications have been the primary catalysts in making real-time decision making a reality.
Consider the way leading financial services and insurance companies bring together historical and external data to instantly assess the lifetime value of customers, the way leading telecommunications companies use call detail records for evaluating proposed billing changes or the way leading retailers use customer and inventory data to more effectively market, cross-sell and keep their shelves stocked with the items their customers want. The list goes on.
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