Storage Markets, the first company to offer a predictive market tool to the data storage industry, announced www.storagemarkets.com is open for free trading to data storage professionals. Storage Markets uses a technique called a predictive market to help professionals express their opinions about market and technology trends in the data storage industry. By participating in the Storage Markets' online virtual stock trading website, the storage community makes its own industry predictions through the determination of the share price, which effectively represents the probability that the underlying claim will be correct. Predictive markets are currently used by the financial and the motion picture industries, politics, sports and many other industries to answer market intelligence questions.

"Storage Markets delivers a rewarding, new way for storage professionals to express their opinion about future technology and market trends in the storage industry," said John Ives, president and co-founder of Storage Markets. "Every opinion is aggregated and the results are demonstrated by the share price of a particular outcome. In turn, this kind of data can be useful for vendors making strategic decisions or to support other forms of industry analysis."

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