You heard me, stop trying to govern your data, it isn’t trying to get away!

Data is inert, it is just a representation of objects, activities and behaviors that will sit wherever you put it until or unless someone does something to it. Like cash or commodities, only time and the behavior of others will impact its value. Therefore, you’re not governing data, you’re really governing people’s behavior. Even at the technology level, bad things happen to data because people choose to do things like copying, changing, deleting and adjusting it with little regard for others.

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